Close contacts with the press, a clear understanding of what the media is looking for and an ability to use the media to tell our story has led to high quality press coverage across consumer magazines, national newspapers, regional, trade, online and broadcast media in addition to social media content.
- Press releases, feature writing and briefing packs
- Social media and digital campaigns
- Day-to-day liaison with the press with a pro-active “selling-in” approach
- Responding to consumer enquiries and requests, by way of a helpline
- Sampling activities and reader offers
- Negotiating and overseeing advertorials and competitions
- Arranging and co-ordinating press launches with an eye to detail!
- Regular meetings and updates
- Exact budgeting and thorough evaluation.